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Strategy
Mission
Commissioning and licensing attractive programming
«CTC Media seeks to attract both viewers and advertisers by developing and acquiring the highest quality Russian and foreign entertainment programming. In an effort to ensure the appeal of its programming to its target audiences, it focuses on original Russian programming and the acquisition of high-quality foreign programs for its CTC, Domashny and DTV networks.
Strengthening and developing its brands
«CTC Media intends to leverage its entertainment brand and continue to attract dynamic and young viewers to CTC. The company believes that the strength of its brand helps to capture, retain and grow such audiences. To this end, CTC Media intends to continue to promote the CTC Network. The company also seeks to leverage its experience with CTC to develop Domashny and DTV brands in order to attract and retain its viewers.
Expanding business through strategic growth initiatives
In addition to pursuing organic growth through the further development of CTC, Domashny and DTV we also intend to expand our business through carefully selected media acquisitions that complement our existing businesses. In particular, we will consider opportunities to acquire or launch additional networks, expand in other markets with significant Russian-speaking populations and exploit growth opportunities in selected media sub-sectors as and when opportunities arise.
Exploring opportunities in the local advertising market
If the local advertising market grows in conjunction with future increases in GDP and the spread of a consumer culture beyond the principal cities of Russia, we believe that our growth plans, together with our existing owned-and-operated stations, will position us to take advantage of such expansion. To provide entertainment programming designed to attract and retain a diverse viewer base and grow its target audience share.
Strategy
CTC Media seeks to strengthen its position by offering targeted, branded entertainment programming that attracts premium audiences and increases its audience share.
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