Domashny was launched in March 2005 and broadcasts a mix of Russian productions and international programming which targets female viewers, aged 25–60. The programming focuses on issues of interest to women including health, family, career, style and fashion, as well as Russian movies and foreign series.

Domashny, as a brand, aims to deliver programming to capture an attractive audience in demand by advertisers, but traditionally under-served by broadcasters.

Domashny’s signal is currently carried to approximately 64 million people. In 2008, its average overall audience share was 2.2% and its average audience share in its target demographic was 2.8%.

For further details, please visit Domashny’s website at www.domashny.ru.

Key statistics on Domashny

Launched	2005
Audience share (all 4+)	2.2%
Potential viewers	Approx. 64 million
Technical penetration*	76.4%
Number of owned-and-operated stations	10
Hours broadcast	23h
Audience ratings agency	TNS Gallup Media
Presence in TNS 65 viewing panel cities	65

* Source: 2009 TNS Gallup Establishment  Survey, technical penetration measured and reported annually.