CTC MEDIA FINANCIAL RESULTS FOR THE FOURTH QUARTER AND FULL YEAR ENDED DECEMBER 31, 2011

28.02.2012
Moscow, Russia – February 28, 2012 – CTC Media, Inc. (“CTC Media” or the “Company”) (NASDAQ: CTCM), Russia’s leading independent media company, today announced its unaudited consolidated financial results for the fourth quarter and full year ended December 31, 2011.

Moscow, Russia – February 28, 2012 – CTC Media, Inc. (“CTC Media” or the “Company”) (NASDAQ: CTCM), Russia’s leading independent media company, today announced its unaudited consolidated financial results for the fourth quarter and full year ended December 31, 2011.

Three Months

Three Months

EndedDecember

31, 2010

EndedDecember 31, 2011

Change

(US$ 000’s except per share data)

as reported

comparable-basis, non-GAAP[1]

as

reported

as reported

comparable-basis, non-GAAP

Total operating revenues

$222,321

$251,013

$236,758

6%

-6%

Total operating expenses before non-recurring items[2]

(121,545)

(150,238)

(148,725)

22%

-1%

Total operating expenses

(121,545)

(150,238)

(238,264)

96%

59%

Adjusted OIBDA[3], 4

104,358

104,358

92,757

-11%

-11%

Adjusted OIBDA margin3,[4]

46.9%

41.6%

39.2%

OIBDA3

104,358

104,358

3,218

-97%

-97%

OIBDA margin3

46.9%

41.6%

1.4%

Adjusted net income attributable to CTC Media, Inc. stockholders4

75,329

75,329

61,434

-18%

-18%

Adjusted diluted earnings per share4

$0.48

$0.48

$0.39

-19%

-19%

Net income attributable to CTC Media, Inc. stockholders

75,329

75,329

(24,535)

-133%

-133%

Diluted earnings per share

$0.48

$0.48

$(0.16)

-133%

-133%



TwelveMonths

Twelve Months

Ended December

31, 2010

Ended December 31, 2011

Change

(US$ 000’s except per share data)

as reported

comparable-basis, non-GAAP

as

reported

as reported

comparable-basis, non-GAAP

Total operating revenues

$601,285

$680,418

$766,360

27%

13%

Total operating expenses (before non-recurring items)

(394,167)

(473,300)

(537,293)

36%

14%

Total operating expenses

(394,167)

(473,300)

(643,675)

63%

36%

Adjusted OIBDA

220,854

220,854

246,715

12%

12%

Adjusted OIBDA margin

36.7%

32.5%

32.2%

OIBDA

220,854

220,854

140,334

-36%

-36%

OIBDA margin

36.7%

32.5%

18.3%

Adjusted net income attributable to CTC Media, Inc. stockholders

145,731

145,731

152,561

5%

5%

Adjusted diluted earnings per share

$0.93

$0.93

$0.97

4%

4%

Net income attributable to CTC Media, Inc. stockholders

145,731

145,731

53,118

-64%

-64%

Diluted earnings per share

$0.93

$0.93

$0.34

-63%

-63%

FINANCIAL HIGHLIGHTS

· Total operating revenues up 13% year-on-year in US dollar terms and 9% year-on-year in ruble terms for the full year on a comparable basis, to $766.4 million

· Russian advertising revenues up 17% year-on-year in US dollar terms and up 13% in ruble terms for the full year on a comparable basis

· Adjusted OIBDA up 12% year-on-year in US dollar terms to $246.7 million, with a comparable-basis adjusted OIBDA margin of 32.2%

· Adjusted net income up 5% year-on-year to $152.6 million for the full year (2011: $145.7 million)

· Payment of the third quarter and the fourth quarter cash dividends in the aggregate amount of $70 million in Q4, with total dividends in 2011 amounting to $130 million

· Net cash position[5] of $112.6 million at the end of the period

· The Board of Directors currently intends to pay aggregate cash dividends of $80 million in 2012 and has declared a cash dividend of $0.13 per share (or approximately $21 million in the aggregate) to be paid on or about March 30 to shareholders of record as of March 15, 2012, with further dividends anticipated in the remaining quarters of 2012

OPERATING HIGHLIGHTS

· Combined Russian national inventory almost fully sold-out for Q4 and for the full year

· DTV Network relaunched under the “Peretz” brand name and logo in October, with significant changes made to its programming grid and positioning

· Year-on-year increases in technical penetration of CTC, Domashny and Peretz networks to 94.7% (2010: 93.7%), 84.9% (2010: 81.6%), and 80.1% (2010: 72.5%), respectively

· Establishment of new unified content production company Story First Production in July to merge Costafilm and Soho Media platforms

· Acquisition of 14 regional television stations in 12 Russian cities, primarily to expand footprint of Domashny and Peretz networks

· Launch of new digital broadcasting complex in Moscow in July

· CTC-International channel launched in the Baltics and on Cablevision’s iO TV in North America in October

· Channel 31 in Kazakhstan recorded an all-time high average audience share in 2011

· CTC Media’s content now available on iPhone, iPad, Android platform devices, LG Smart TV, D-link’s Boxee digital media player, VimpelCom’s IPTV platform Beeline TV, and Facebook and Vkontakte social networks

· Launch of Domashniy.ru women’s portal in October

Boris Podolsky, Acting Chief Executive Officer and Chief Financial Officer, commented: “Advertising budget volumes exceeded pre-crisis levels for the first time in 2011. Our advertising prices increased more than the market due to the attractive profile of the target audiences that our channels deliver. The growth of the TV advertising market did slow down during the second half of the year, which partly reflected the high comps in 2010, while our revenue growth levels were impacted by lower year-on-year audience shares for our flagship CTC channel. The year-on-year growth in our operating costs reflected the investments that we have made in programming, regional stations, and our new media projects, and our absolute profitability was also impacted by a number of non-cash impairment charges.

“The DTV channel has been rebranded and repositioned as Peretz and the network’s ratings have shown early signs of improvement among the revised target audience. Our CIS businesses performed well with Channel 31 in Kazakhstan achieving a record target audience share in 2011, and CTC/TV DIXI becoming the third most watched channel in Moldova. We have also extended the coverage of our CTC-International pay-TV channel into a number of new territories. Our new media projects are progressing according to plan and we are increasingly monetizing this incremental reach. In addition to making our content available on multiple platforms and devices, Videomore has already become the second most visited licensed video portal in Russia with 6 million unique monthly viewers, and we also launched a dedicated Domashny-branded internet portal for women during the Fall.

“We have made a solid start to 2012, with all of our Russian channels increasing their target audience shares compared to the average Q4 levels. Locally produced prime time shows such as ‘Doctor Zaytseva’s Diary’ and ‘The 80s’ have performed very well, especially in the commercially attractive 14-44 demographic, and reflect our focus on high quality and tailor-made content. We will launch new seasons of hit show ‘Boarding School’ and a reworked version of ‘Daddy’s Daughters’ during 2012, as well as a wide range of new formats including original content produced by our Story First in-house production unit.

“Our Russian channels are now approximately 80% sold out for 2012 at higher average prices than last year. We are investing to drive up our ratings and expand our operations, so we do expect our costs to grow faster on a like for like basis than our revenues during the year. At the same time, we expect capital expenditure to remain stable year-on-year. As a result of the investments that we are making, we intend to pay out quarterly dividends in an aggregate of $80 million during 2012, the first installment of which will be paid at the end of March. This reflects our philosophy to return surplus free cash flow to shareholders.”

Changes in the Advertising Sales Structure in 2011 and Related Changes in Accounting Treatment

Prior to 2011, advertising on CTC Media’s television channels in Russia was not generally placed directly by advertisers. Video International, one of the largest sales houses in Russia, placed this advertising on an exclusive basis under agency agreements. Advertising placed through Video International historically accounted for substantially all of CTC Media’s advertising revenues. Under this structure, the Company recognized the commissions paid to Video International as a reduction of revenue as opposed to a cost incurred (i.e., the Company reported revenues on a net basis).

Effective from January 1, 2011, the Company terminated its agency agreements with Video International, and implemented a new structure for the sale of advertising on its channels. The Company’s own sales house now serves as the exclusive advertising sales agent for all of its networks in Russia. The Company has also implemented a new model of cooperation with Video International based on the licensing of specialized advertising software by Video International to CTC Media’s internal sales house, together with the provision by Video International of related software maintenance, analytical support and consulting services. CTC Media’s internal sales house is primarily responsible for all of its national and regional advertising sales, with the exception of advertising sales to local clients of its regional stations, which continue to be placed through Video International.

With effect from January 1, 2011 and following the change in the sales structure, CTC Media reports its Russian advertising revenues, excluding regional advertising revenues from local clients, based on the amounts received by CTC Media from advertisers on a gross basis. Compensation payable to Video International for the use of advertising software, related maintenance, analytical support and consulting services is included in selling, general and administrative expenses. Revenues from regional advertising sales to local clients continue to be recorded net of agency commissions payable under the agency agreements with Video International.

This press release presents selected comparable-basis non-GAAP financial measures for the fourth quarter and the full year 2010. CTC Media is presenting this comparable-basis historical financial information in order to assist analysts and investors by facilitating period-to-period comparisons of the Company’s results following the implementation of the Company’s current model of advertising sales. The reconciliation of comparable-basis non-GAAP financial measures to US GAAP financial measures is provided at the end of this press release.

Unaudited comparable-basis, non-GAAP summary financial information for the full year of 2009, the full year of 2010 and each quarter of 2010 is available from the Company’s website at:

http://www.ctcmedia.ru/investors/Financial_Results/comparable_financials.

Operating Review

Share of Viewing

Average Audience Shares (%)

Q4 2010 FY 2010

Q3 2011

Q4 2011 FY 2011

CTC Network (all 6-54)

11.6 11.9

9.9

10.6 10.7

CTC Network (all 14-44)

12.6 12.6

10.2

11.2 11.3

Domashny Network (females 25-59)

2.9 3.2

3.3

3.3 3.2

Domashny Network (females 25-60)

2.8 3.1

3.3

3.3 3.1

Peretz Network (all 25-59)

(before October 2011 – DTV Network)

2.3 2.1

1.9

2.0 2.0

Peretz Network (all 25-54)

(before October 2011 – DTV Network)

2.3 2.1

2.0

2.0 2.0

Channel 31 (all 6-54)

11.8 11.4

17.7

15.7 15.9

The CTC Network maintained its place as the fourth most-watched broadcaster in Russia in 2011, while its average target audience share was down year-on-year, reflecting intensified competition and audience fragmentation as well as underperformance of certain programming in 2011. All larger national free-to-air TV channels in Russia were negatively impacted by increased non-free-to-air and local TV channel viewership, which was up year-on-year for the full year 2011 from 13.8% to 16.2% among 6 to 54 year-olds.

The Domashny Network’s target audience share was broadly stable year-on-year in 2011 at 3.1%. The Peretz Network’s target audience share was also stable year-on-year in 2011 at 2.0%. In October 2011, the channel started broadcasting under its new “Peretz” brand and logo, and it is now positioned as the first ironic and edgy TV channel for the adult audience in Russia. The channel is focused on meaningful entertainment that provides an alternative view on life. A new programming grid and communications platform were introduced, which center around a more edgy theme and on-air presence. Based on early indications, we are optimistic that the repositioning will have a positive impact on Peretz ratings.

As previously announced, starting from January 1, 2012, the target audiences of the Domashny and Peretz Networks have been slightly adjusted as part of a standardization of advertising inventory that is taking place in the Russian television industry. Thus, Domashny’s target audience has been modified from “females 25-60” to “females 25-59”; Peretz’s target audience has been modified from “all 25-54” to “all 25-59”.

Channel 31’s average target audience share grew substantially in 2011 and was up year-on-year to 15.9%, strengthening its position as the second most-watched broadcaster in Kazakhstan. The year-on-year increase was primarily due to the strong performance of Kazakh-language entertainment shows produced by the channel itself, the success of Turkish prime time series and a stronger movie line-up.

The 2011 audience share of CTC/TV DIXI channel in Moldova averaged 5.9% in its all 6-54 target demographic (urban), up from its 2010 average of 2.8%. In 2011, the channel became the third most-watched broadcaster in Moldova, up from the eighth most-watched in 2010.

Revenues

Three Months

Three Months

Ended December
31, 2010

Ended December

31, 2011

Change

(US$ 000’s)

as reported

comparable-basis, non-GAAP

as reported

as reported

comparable-basis, non-GAAP

Operating revenues:

Advertising revenue

$202,703

$231,396

$229,969

13%

-1%

Sublicensing and own production revenue

19,225

19,225

6,309

-67%

-67%

Other revenue

393

393

480

22%

22%

Total operating revenues

$222,321

$251,014

$236,758

6%

-6%


Twelve Months

Twelve Months

Ended December
3
1, 2010

EndedDecember

31, 2011

Change

(US$ 000’s)

as reported

comparable-basis, non-GAAP

as reported

as reported

comparable-basis, non-GAAP

Operatingrevenues:

Advertising revenue

$562,102

$641,235

$747,451

33%

17%

Sublicensing and own production revenue

37,931

37,931

15,836

-58%

-58%

Other revenue

1,252

1,252

3,073

145%

145%

Total operating revenues

$601,285

$680,419

$766,360

27%

13%

Total operating revenues were down 6% year-on-year in the fourth quarter and up 13% for the full year in US dollar terms, each on a comparable basis. In ruble terms, total operating revenues were down 4% year-on-year in the fourth quarter and up 9% for the full year, each on a comparable basis. The year-on-year growth for the full year primarily reflected the growth of the Russian television advertising market and growth in the Company’s other markets, resulting in higher pricing levels. This was partially offset by lower year-on-year target audience shares for the CTC channel. The year-on-year decline in total operating revenues in the fourth quarter primarily reflected the lower audience shares of the CTC and Peretz networks, the slowdown in advertiser demand in the second half of 2011 and a substantial decrease in sublicensing and own production revenue.

Russian advertising sales accounted for approximately 95% of total operating revenues during both the fourth quarter and full year of 2011, with sales down 1% and up 12% year-on-year in ruble terms on a comparable basis for the quarter and the full year, respectively. Russian national advertising inventory was almost fully sold-out in the fourth quarter and for the full year.

The Company’s sublicensing and own-production revenue was down 58% for the full year in US dollar terms, primarily due to lower sales of content to broadcasters in Ukraine. As previously indicated, the sublicensing and own-production revenue comparables were exceptionally high in 2010 and could not have been repeated in 2011.

Other revenue was up 145% year-on-year in US dollar terms in 2011, primarily reflecting sustained revenue growth from CTC-International.

For the full year 2011, the Company generated revenues of approximately $1.5 million from its new media projects, most of which related to the advertising sales on the Videomore.ru. In 2011, the new media revenues were allocated to the CTC, Domashny and DTV networks advertising and sublicensing revenues.

Three Months

Three Months

Ended

December
3
1, 2010

Ended

December

31, 2011

Change

(US$ 000’s)

as reported

comparable-basis, non-GAAP

as reported

as reported

comparable-basis, non-GAAP

Operating revenues by segment[6]:

CTC Network

$144,111

$163,054

$144,339

-

-11%

Domashny Network

22,210

25,206

25,610

15%

2%

Peretz Network

18,128

20,292

18,273

1%

-10%

CTC Television Station Group

27,674

31,518

34,146

23%

8%

Domashny Television Station Group

3,994

4,563

5,541

39%

21%

Peretz Television Station Group

1,275

1,452

2,211

73%

52%

CIS Group

4,758

4,758

5,865

23%

23%

Production Group

60

60

203

238%

238%

CTC-International

111

111

570

414%

414%

Total operating revenues

$222,321

$251,014

$236,758

6%

-6%


Twelve Months

Twelve Months

Ended

December
3
1, 2010

Ended December

31, 2011

Change

(US$ 000’s)

as reported

comparable-basis, non-GAAP

as reported

as reported

comparable-basis, non-GAAP

Operating revenues by segment[7]:

CTC Network

$388,284

$441,021

$475,405

22%

8%

Domashny Network

65,917

74,863

90,548

37%

21%

Peretz Network

47,134

52,919

59,883

27%

13%

CTC Television Station Group

71,711

81,398

98,599

37%

21%

Domashny Television Station Group

10,561

12,032

15,668

48%

30%

Peretz Television Station Group

3,809

4,316

6,591

73%

53%

CIS Group

12,570

12,570

17,843

42%

42%

Production Group

841

841

378

-55%

-55%

CTC-International

458

458

1,445

216%

216%

Total operating revenues

$601,285

$680,418

$766,360

27%

13%

The higher level of year-on-year growth in fourth quarter revenues for the Company’s television station groups compared with revenue growth for the networks is primarily due to a higher rate of growth in the Russian regional TV advertising market than in the national TV advertising market.

The CIS Group, which accounted for 2% of revenues in the fourth quarter and for the full year, reported 23% and 42% year-on-year increases in sales in US dollar terms for the fourth quarter and full year, respectively. This primarily reflected higher target audience shares and advertising prices for Channel 31 in Kazakhstan.

Expenses

On a comparable basis, total operating expenses before non-recurring items were down 1% year-on-year in the fourth quarter and up 14% for the full year in US dollar terms. In ruble terms, this represented a 9% and 13% increase, respectively. This primarily reflected the year-on-year increases in programming amortization costs, direct operating expenses and selling, general and administrative expenses, though these increases were partially offset by the year-on-year decrease in stock-based compensation expenses.


Three Months

Three Months

Ended December

31, 2010

Ended December 31,2011

Change

(US$ 000’s)

as reported

comparable-basis, non-GAAP

as reported

to as reported

comparable-basis, non-GAAP

Operating expenses:

Direct operating expenses

$10,082

$10,082

$11,151

11%

11%

Selling, general & administrative expenses

20,928

49,620

48,501

132%

-2%

Stock-based compensation expenses

9,001

9,001

2,726

-70%

-70%

Amortization of programming rights

74,728

74,728

80,048

7%

7%

Amortization of sublicensing rights and own production cost

3,224

3,224

1,575

-51%

-51%

Depreciation & amortization

3,582

3,582

4,723

32%

32%

Total operating expenses before non-recurring items

$121,545

$150,238

$148,725

22%

-1%

Impairment loss

-

-

89,539

Total operating expenses

$121,545

$150,238

$238,264

96%

59%

Twelve Months

Twelve Months

Ended December

31,2010

Ended December 31, 2011

Change

(US$ 000’s)

as reported

comparable-basis, non-GAAP

as reported

to as reported

comparable-basis, non-GAAP

Operating expenses:

Direct operating expenses

$37,547

$37,547

$43,684

16%

16%

Selling, general & administrative expenses

69,849

148,982

165,176

136%

11%

Stock-based compensation expenses

34,005

34,005

18,318

-46%

-46%

Amortization of programming rights

231,917

231,917

289,095

25%

25%

Amortization of sublicensing rights and own production cost

7,113

7,113

3,371

-53%

-53%

Depreciation & amortization

13,736

13,736

17,649

28%

28%

Total operating expenses before non-recurring items

$394,167

$473,300

$537,293

36%

14%

Impairment loss

-

-

106,382

Total operating expenses

$394,167

$473,300

$643,675

63%

36%

Direct operating expenses increased by 16% year-on-year in US dollar terms and by 13% in ruble terms for the full year, largely as a result of increased transmission fees and broadcasting expenses relating to newly acquired regional stations.

On a comparable basis, selling, general and administrative expenses were up 11% year-on-year in US dollar terms and up 17% year-on-year in ruble terms for the full year. The increase was primarily due to higher advertising and promotion expenses, increased salaries and benefits, and higher rent and utility expenses associated with the move to a new principal office location in Moscow. Compensation payable to Video International, which has been included in selling, general and administrative expenses from January 1, 2011, amounted to $23.7 million in the fourth quarter of 2011 and $80.4 million for the full year 2011, compared to agency commission fees of $28.7 million paid to Video International in respect of national and regional advertising revenues from Moscow-based clients in the fourth quarter of 2010 and $79.1 million for the full year 2010.

Stock-based compensation expenses totaled $18.3 million for the full year (2010: $34.0 million). The decrease in stock-based compensation expenses was principally due to the reversal of a portion of these expenses that related to some performance-based options and stock appreciation rights that are not expected to vest, and the fact that some options granted in 2007 and 2008 became fully vested.

Programming expenses were up 25% year-on-year in US dollar terms and up 21% in ruble terms for the full year, primarily reflecting a more expensive content mix and higher programming impairment charges. These additional charges on programming rights amounted to $43.3 million (2010: $33.8 million), which include the CTC Network's charges of $32.0 million (2010: $25.2 million) and reflect the relative underperformance of certain programming, changes made to programming grids and scheduled library reviews. After developing the programming grids for 2012, the Company wrote off some programming that underperformed and will therefore not be aired in 2012 or during the remaining license period. Programming impairment charges for the Peretz Network related to the changes in the programming grid in 2011, mainly as the result of the channel’s repositioning.

Expenses relating to the amortization of programming rights for the CTC channel increased by 19% year-on-year in US dollar terms and by 15% in ruble terms for the full year. Amortization of programming rights for the Domashny channel increased by 43% year-on-year in US dollar terms and by 38% in ruble terms for the full year. Amortization of programming rights for the Peretz channel increased by 18% year-on-year in US dollar terms and by 15% in ruble terms for the full year.

Sublicensing and own production costs were down 53% year-on-year both in US dollar terms and in ruble terms for the full year, and reflected the corresponding year-on-year decrease in revenues.

Depreciation and amortization expenses were up 28% year-on-year in US dollar terms and up 24% year-on-year in ruble terms for the full year. The increase was primarily due to the launch of the new digital broadcasting complex in Moscow in July 2011.

As a result of its latest asset impairment test in the fourth quarter, the Company recorded non-cash impairment charges totaling $89.6 million ($71.7 million related to the goodwill of the Peretz Network and $17.9 million related to several regional broadcasting licenses). The impairments reflect a more conservative outlook due to the prevailing economic uncertainty and Eurozone financial crisis. In addition, in the third quarter of 2011, the Company recorded non-cash impairment charges totaling $16.8 million, which primarily related to an impairment of the carrying value of the DTV trade name as a result of the Company’s decision to reposition and rebrand that network to “Peretz”, as well as certain regional licenses.

CTC Media therefore reported consolidated adjusted OIBDA of $92.8 million in the fourth quarter (Q4 2010: $104.4 million) and $246.7 million for the full year (2010: $220.9 million). The adjusted OIBDA margin was 39.2% for the quarter (Q4 2010 comparable-basis OIBDA margin: 41.6%) and 32.2% for the full year (2010 comparable-basis OIBDA margin: 32.5%).

Net interest income was $3.1 million in the fourth quarter of 2011 (Q4 2010: $2.7 million) and $6.7 million for the full year (2010: $4.8 million). The Company reported a foreign currency gain of $2.3 million in the fourth quarter of 2011 (Q4 2010: $0.8 million) and $2.0 million for the full year (2010: $1.8 million) due to the impact of ruble appreciation on the Company’s dollar-denominated liabilities during the first half of 2011, partially offset by the impact of ruble depreciation in the second half of 2011 and by a loss on a foreign currency forward contract entered into in October 2011 to hedge a portion of the Company’s US dollar denominated liabilities. On October 27, 2011, the Company purchased $38.0 million under this forward contract. As of December 31, 2011, there were no outstanding amounts under this contract.

Adjusted pre-tax income therefore decreased by 11% year-on-year in US dollar terms to $93.8 million in the fourth quarter (Q4 2010: $105.2 million) and increased by 12% year-on-year in US dollar terms to $243.3 million for the full year of 2011 (2010: $217.1 million).

CTC Media’s adjusted effective tax rate was up year-on-year to 30% in the fourth quarter (Q4 2010: 26%) and up to 34% for the full year (2010: 30%) primarily due to an increase in deferred tax liabilities on unremitted earnings of the CTC Media’s Russian subsidiaries that the Company does not plan to reinvest.

Adjusted net income attributable to CTC Media, Inc. stockholders therefore amounted to $61.4 million in the fourth quarter (Q4 2010: $75.3 million), and increased by 5% year-on-year in US dollar terms to $152.6 million for the full year (2010: $145.7 million). The Company reported adjusted fully diluted earnings per share of $0.39 in the fourth quarter (Q4 2010: $0.48) and $0.97 for the full year (2010: $0.93).

Cash Flow

The Company’s net cash flow from operating activities totaled $115.8 million for the full year 2011 (2010: $185.6 million) and reflected the net effect of increased advertising sales and higher cash expenditure, including acquisition of programming and sublicensing rights.

Net cash used in investing activities totaled $54.6 million for the full year (2010: $130.5 million) and included $19.8 million of capital expenditures (mainly purchases of equipment and software for the Company’s new digital broadcasting center in Moscow), $6.4 million paid in earn-outs relating to the acquisition of Costafilm, $18.6 million paid in relation to the acquisition of regional television stations, and $9.8 million of investments in Russian bank deposits.

Cash used in financing activities amounted to $115.0 million for the full year of 2011 (2010: $79.8 million) and primarily reflected the payment of $128.9 million in cash dividends to the Company’s stockholders and $6.1 million in dividends to minority shareholders of the Company’s subsidiaries, partially offset by $17.6 million in proceeds from a bank overdraft and $5.4 million in proceeds received from the exercise of stock options by the Company’s employees.

The Company’s cash and cash equivalents and short-term investments amounted to $129.6 million at December 31, 2011, compared to $177.0 million at December 31, 2010 and to $132.1 million at the end of the third quarter of 2011.


Dividends

The CTC Media Board of Directors has declared a cash dividend of $0.13 per share (or approximately $21 million in the aggregate) to be paid on or about March 30, 2012 to shareholders of record as of March 15, 2012, with further dividends anticipated in the remaining quarters of 2012. The Board of Directors currently intends to pay aggregate cash dividends of $80 million in 2012. While it is the Board’s current intention to declare and pay further dividends in the remaining quarters of 2012, there can be no assurance that such additional dividends will be declared and paid. The lower anticipated payments for 2012 than in 2011 reflect the increased investments that the Company is making and plans to make in programming and in the overall development of the business during 2012. All dividend payments are subject to the discretion of the Board, which will consider factors such as CTC Media’s earnings, financial position and capital allocation requirements as a growth company before formally approving each quarterly dividend.

Conference Call

The Company will host a conference call to discuss its 2011 fourth quarter and full year financial results today, Tuesday, February 28th, 2012, at 8:00 a.m. ET (5:00 p.m. Moscow time, 1:00 p.m. London time). To access the conference call, please dial:

+1 631 510 7498

+44 (0) 1452 555 566

Pass code: 47039389

A live webcast of the conference call will also be available via the investor relations section of the Company's corporate web site - www.ctcmedia.ru/investors. The webcast will also be archived on the Company’s web site for two weeks.

About CTC Media, Inc.

CTC Media is a leading independent media company in Russia, with operations throughout Russia and elsewhere in the CIS. It operates three free-to-air television networks in Russia – CTC, Domashny and DTV (has been operating under the ‘Peretz’ brand and logo since October 2011) – as well as Channel 31 in Kazakhstan and a TV company in Moldova, with a combined potential audience of over 150 million people. The international pay-TV version of the CTC channel is available in North America, Europe, North Africa, the Middle East and Central Asia. CTC Media also has its own TV content production capabilities through its Story First Production subsidiary. The Company’s common stock is traded on the NASDAQ Global Select Market under the symbol “CTCM”. For more information about CTC Media, please visit www.ctcmedia.ru.

***

For further information, please visit www.ctcmedia.ru or contact:

CTC Media, Inc.

Investor Relations
Ekaterina Ostrova

Tel: +7 495 783 3650

or Irina Klimova
Tel: +7 495 981 0740
ir@ctcmedia.ru

Media Relations
Victoria Bakaeva
Tel: +7 495 785 6347, ext 1210

or Anna Zvereva

Tel: +7 495 785 6347, ext 1212

pr@ctcmedia.ru

Use of Non-GAAP Financial Measures

To supplement its consolidated financial statements, which are prepared and presented in accordance with US GAAP, the Company uses the following non-GAAP financial measures: OIBDA (on a consolidated and segment basis) and OIBDA margin, as well as certain adjusted figures described below. The Company also uses the following unaudited non-GAAP financial information for the historical periods covered on a basis comparable to the reporting in 2011: total operating revenues (on a consolidated and segment basis), advertising revenue, selling, general and administrative expenses, and total operating expenses (on a consolidated and segment basis). The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the accompanying financial tables included at the end of this release.

The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain expenses that may not be indicative of its recurring core business operating results. These metrics are used by management to further its understanding of the Company’s operating performance in the ordinary, ongoing and customary course of operations. The Company also believes that these metrics provide investors and equity analysts with a useful basis for analyzing operating performance against historical data and the results of comparable companies.

OIBDA and OIBDA margin. OIBDA is defined as operating income before depreciation and amortization (exclusive of amortization of programming rights and sublicensing rights). OIBDA margin is defined as OIBDA divided by total operating revenues. The most directly comparable GAAP measures to OIBDA and OIBDA margin are operating income and operating income margin, respectively. Unlike operating income, OIBDA excludes depreciation and amortization, other than amortization of programming rights and sublicensing rights. The purchase of programming rights is the Company’s most significant expenditure that enables it to generate revenues, and OIBDA includes the impact of the amortization of these rights. Expenditures for capital items such as property, plant and equipment have a materially less significant impact on the Company’s ability to generate revenues. For this reason, the Company excludes the related depreciation expense for these items from OIBDA. Moreover, a significant portion of the Company’s intangible assets were acquired in business acquisitions. The amortization of intangible assets is therefore also excluded from OIBDA.

Adjusted financial measures. As described above, CTC Media recognized $16.8 million in intangible asset impairment charges related primarily to the DTV trade name in the third quarter of 2011 and $89.6 million in intangible asset impairment charges related to several regional broadcasting licenses and goodwill of Peretz Group in the fourth quarter of 2011. CTC Media uses adjusted OIBDA (on a consolidated and segment basis), adjusted total operating expenses (before non-recurring items), adjusted operating income, adjusted net income before tax and noncontrolling interest, adjusted income tax expense, adjusted effective tax rate, adjusted net income and adjusted diluted earnings per share, each of which has been adjusted to exclude the non-recurring charges described above, so as to permit management to assess and compare the operational performance of the business for the fourth quarters of 2010 and 2011, and the full year 2010 and 2011, and to facilitate comparisons for future reporting periods.

Comparable-basis non-GAAP financial measures. Management uses comparable-basis historical information internally to compare financial results and believes that its presentation provides analysts and investors with additional useful information to understand the Company’s performance on a comparable period-to-period basis following the implementation of the Company’s current model of advertising sales starting from 2011. However, this information is not presented in accordance with US GAAP or Article 11 of Regulation S-X, relating to pro forma financial statements.

Caution Concerning Forward Looking Statements

Certain statements in this press release that are not based on historical information are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, among others, statements regarding developments in the volume and pricing of television advertising in the Company’s target markets; the Company’s anticipated advertising sellout in 2012; the further development of the Peretz and Domashny channels; the Company’s anticipated operating expenses and capital expenditures in 2012; the Company’s expected rate of its full year 2012 OIBDA margin; and the Company’s expected increase of its total operating revenues in ruble terms in 2012. These statements reflect the Company's current expectations concerning future results and events. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of CTC Media to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

The potential risks and uncertainties that could cause actual future results to differ from those expressed by forward-looking statements include, among others, changes in the size of the Russian television advertising market; the continued successful operation of the Company’s own internal sales house structure; competitive pressures; depreciation of the value of the Russian ruble compared to the US dollar; the Company’s ability to deliver audience share, particularly in primetime, to its advertisers; free-to-air television remaining a significant advertising forum in Russia; and restrictions on foreign involvement in the Russian television business. These and other risks are described in the "Risk Factors" section of CTC Media's quarterly report on Form 10-Q filed with the SEC on November 8, 2011 and its annual report on Form 10-K to be filed with the SEC on or about the date hereof.

Other unknown or unpredictable factors could have material adverse effects on CTC Media's future results, performance or achievements. In light of these risks, uncertainties, assumptions and factors, the forward-looking events discussed herein may not occur. You are cautioned not to place undue reliance on these forward-looking statements. CTC Media does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.



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[1] Comparable-basis, non-GAAP financial data for the three months and the full year ended December 31, 2010 are provided in order to facilitate period-to-period comparisons of the Company’s results following the implementation of the Company’s current model of advertising sales. Please see the accompanying financial tables at the end of this release for a reconciliation of these non-GAAP financial measures to the most comparable US GAAP financial measures.

[2] Total operating expenses (before non-recurring items) is a non-GAAP financial measure that excludes a $16.8 million non-recurring charge arising primarily from the impairment of the DTV trade name in the third quarter of 2011 as well as a $71.7 million non-recurring charge arising from the impairment of Peretz Group and a $17.9 million non-recurring charge related to the impairment of several regional broadcasting licenses in the fourth quarter of 2011. Please see the accompanying financial tables at the end of this release for a reconciliation of total operating expenses (before non-recurring items) to GAAP total operating expenses.

[3] OIBDA is defined as operating income before depreciation and amortization (excluding amortization of programming rights and sublicensing rights). OIBDA margin is defined as OIBDA divided by total operating revenues. Both OIBDA and OIBDA margin are non-GAAP financial measures. Please see the accompanying financial tables at the end of this release for a reconciliation of OIBDA to operating income and OIBDA margin to operating income margin.

[4] All adjusted numbers are non-GAAP financial measures reported before the non-recurring items described above. Please see the accompanying financial tables at the end of this release for a reconciliation of adjusted OIBDA to OIBDA, adjusted net income to GAAP reported net income and adjusted diluted earnings per share to GAAP reported earnings per share.

[5] Net cash position is defined as cash, cash equivalents and short-term investments less interest bearing liabilities.

[6] Segment revenues are shown from external customers only, net of intercompany revenues of $20.3 million in the fourth quarter of 2010 and $18.7 million in the fourth quarter of 2011 that primarily related to revenues from the Production Group that have been eliminated in consolidation.

[7] Segment revenues are shown from external customers only, net of intercompany revenues of $51.0 million for the full year 2010 and $6.8 million for the full year 2011, primarily related to revenues from the Production Group that have been eliminated in consolidation.