Moscow, Russia — February 1, 2016 — CTC Media, Russia's leading content holding, and Magnit, the leading retail chain in Russia, announce the start of another loyalty program, now branded after the popular TV series “Voroniny”.
The program will launch on February 1, 2016, in more than 3,000 Magnit convenience stores across Russia (the list of participating stores is available online at www.magnit.ru).
For eligible purchases in the Magnit retail chain stores made between February 1 and June 12, 2016, buyers will receive stickers that they can later exchange for cutlery by Thomas company free of charge or with a significant discount. The campaign will also include a special website, www.thomasmagnit.ru, with information about program rules and additional contests.
The new program is managed by TCC, a world leader in retail marketing programs.
The launch of the loyalty program will coincide with the premiere of the new season of the “Voroniny” TV series on CTC Channel on February 1, 2016.
Ksenia Gordienko, Director of Consumer Products, CTC Media, said: “We saw great results of our cooperation with Magnit in 2015. Two loyalty programs branded after the “Kitchen” TV series turned out extremely well. We are happy to continue working with Russia's largest retail chain in 2016, along with “Voroniny”, another CTC brand and a very popular among our viewers TV series. I am confident that we will have yet another bright and successful program showcasing successful cooperation between a media company and a retailer.”
The “Voroniny Collect Stickers with You” slogan together with Vera and Kostya Voroniny characters are used in a variety of advertising features (price tags, posters, toppers and more) in Magnit retail locations participating in the program.
Vadim Baikov, General Director of TCC in Russia, said: “The launch of the third joint loyalty program is the best proof of the overall project popularity. “Voroniny” is one of the most well-known and successful brands in the Russian TV market. Viewers like and know its characters and are willing to listen to their recommendations. I am positive that the third edition of our joint program will be as successful as the first two.”
About CTC Media
CTC Media is Russia's leading content holding managing four television channels in Russia (CTC, Domashny, Che and CTC Love) as well as Channel 31 in Kazakhstan. The international version of CTC Channel is available in North America, Europe, Central Asia, Armenia, Georgia, Azerbaijan, the Middle East and Kyrgyzstan. The international version of Peretz is available in Belarus in Kyrgyzstan as well. CTC Media also owns several digital entertainment media assets including videomore.ru, domashniy.ru, ctc.ru, chetv.ru and CarambaTV.
About the Magnit Retail Chain
Magnit retail chain is the leading food retailer in Russia. As of December 31, 2015, Magnit had 9,594 convenience stores, 219 hypermarkets, 155 Magnit Family stores and 2,121 drogerie stores in 2,361 locations across Russia. Approximately two out of every three Magnit stores are located in cities with population under 500,000. The majority of these stores are located in the Southern, North Caucasian, Central and Volga Federal Districts. Magnit also has stores in the Northwestern, Ural and Siberian Federal District. Magnit has its own logistics system that, as of December 31, 2015, included 33 distribution centers, an automated inventory management system, and a fleet of 5,882 vehicles.
TCC is a global marketing company that works in partnership with a broad range of retailers to create and implement in-store loyalty marketing campaigns that grow their sales and profitability. With an unrivalled portfolio of licensed consumer and entertainment partner brands - including MasterChef, Gordon Ramsay, Disney and 20th Century Fox among many others - TCC enables retailers to engage with their shoppers and reward them for their loyalty with a wide range of exclusive branded products. Active in over 70 countries, TCC employs around 600 people in 34 offices across the world.
Every year TCC organizes about 300 loyalty programs for food and nonfood retailers around the world.
For further information, please visit www.tccglobal.com
For further information, please visit www.ctcmedia.ru or contact:
Head of external communication
+7 (495) 785 63 47