CTC Media, CTB Film Company and Melnitsa Animation Partner on Children's Animation

29.02.2016 15:55:00

Moscow, Russia – February 29, 2015 — CTC Media, Russia's leading content holding, CTB Film Company and Melnitsa Animation announced a strategic partnership to produce children's animation. 



CTC Media and CTB Film Company agreed to co-finance the production of children's animated series Tsarevny. This project will go on for several years and include three full seasons of 26 episodes each. Melnitsa Animation will be the general contractor responsible for production matters.

The primary monetization channel of this project will be the licensing of animated character images to manufacturers. CTC Media and CTB Film Company will share the licensing revenue according to the amounts of their investments in production.

CTC Media channels will have the right of priority for all content produced in this strategic partnership. Further content monetization channels may include the sale of broadcasting rights to third parties including traditional and online cinemas, video streaming services and other interested parties.

Yuliana Slashcheva, Chief Executive Officer of CTC Media: “The production of children's animation is a strategic priority for CTC Media holding’s development. We use it to expand our target audience and diversify our revenue streams through the sale of licenses to children's goods manufacturers. Our in-house Three Cats animated series has great success on our CTC Channel. Our licensees show strong demand for the Three Cats brand and the images of its characters, and we expect significant return on our investments by the end of the year. We will keep developing our children's animation business and increasing the share of in-house children's content on CTC and our other channels. The partnership between CTC Media, CTB Film Company and Melnitsa Animation will help each partner to expand their footprint in the Russian market of children's animation”.

Sergey Selianov, CEO of CTB Film Company: “We are happy to see CTC Media join us and work together with us on a new animation project. Animation is currently the key driver of our film industry, attracting viewers in our country and worldwide as shown by box office results, multiple festival awards and impressive view counts of our animation films on our YouTube channel”.

About CTC Media

CTC Media is the leading Russian content holding. It manages four television channels in Russia (CTC, Domashniy, Che and CTC Love), as well as Channel 31 in Kazakhstan. The international version of CTC Channel is available in North America, Europe, Central Asia, Armenia, Georgia, Azerbaijan, the Middle East and Kyrgyzstan. The international version of Domashny is available in Belarus, Moldova, Georgia, Armenia, Azerbaijan, Kyrgyzstan and several European countries. The international version of Peretz is available in Belarus and in Kyrgyzstan as well. CTC Media also owns several digital entertainment media assets including videomore.rudomashniy.ructc.ruchetv.ru and CarambaTV.

For further information, please visit www.ctcmedia.ru or contact:

Igor Ivanov

Head of external communication

+7 (495) 785 63 47

pr@ctcmedia.ru


About CTB Film Company

CTB Film Company was founded in 1992. The company's primary activities are the production and promotion of feature films and animated films co-produced with Melnitsa Studios. The CEO of CTB Film Company is producer Sergey Selianov. Today, CTB is one of the most established names in Russia's film production business. According to independent research conducted by Movie Research Company in March 2010, CTB was named the leading filmmaker in Russia. Films by CTB have been presented at many Russian and international film festivals and have received over 100 awards. Among them, A Love Story by Konstantin Bronzit and We can't live without cosmos by Konstantin Bronzit was nominated for an Oscar as the Best Animated Short Film by the American Academy of Motion Picture Arts and Sciences. Mongol by Sergey Bodrov, Sr. was nominated for the Best Foreign Language Film. The film crew of The Cuckoo was awarded the National Prize of Russia in 2004. Some of the well-known Russian directors that have worked with the CTB film company are Alexey Balabanov, Sergey Bodrov Jr., Alexander Rogozhkin, Sergey Bodrov Sr., Igor Voloshin, Bakur Bakuradze, Filipp Yankovsky, Pavel Lungin, and others.

For further information, please contact:

+7 (495) 688 88 48

msk@ctb.ru


About Melnitsa Animation

Melnitsa Animation was established in St. Petersburg in mid-90s.

Its first animation project was the Adventures in Emerald City series produced in 1998 for NTV Kino. Its first animated feature film shown in cinemas was Little Longnose produced in 2003. It was followed by Alyosha Popovich i Tugarin Zmey (2004), which started Russia's most successful animation franchise to date, including Dobrynya Nikitich i Zmey Gorynych (2006), Ilya Muromets i Solovey Razboynik (2007), Tri Bogatyrya i Shamakhanskaya Tsaritsa (2010), Tri Bogatyrya na Dalnikh Beregakh (2012) and Tri Bogatyrya. Hod Konem (2014).

In late 2011, Melnitsa released another major feature, Ivan Tsarevich i Seryy Volk, that became the largest grossing Russian animation feature in 2012 with box office of approximately $30 million. Its success triggered two sequels, Ivan Tsarevich i Seryy Volk - 2 and Ivan Tsarevich i Seryy Volk - 3.

Melnitsa Animation is famous not only for its animated feature films. Its animated series Moonzy and The Pooches created for RTR TV Channel for Spokoynoy Nochi, Malyshi! have seen huge success on TV and in internet, with Moonzy Youtube channel having over 3 billion views. In 2016, Melnitsa Animation is planning to launch its first 3D animated feature, Urfin Djus, and early 2017 should see the release of a new feature in the Tri Bogatyrya series, with the working title of Tri Bogatyrya i Morskoy Tsar.