SUBSTANTIAL INCREASE IN TECHNICAL PENETRATION OF CTC MEDIA'S RUSSIAN NETWORKS IN 2010

25.01.2011
Moscow, Russia — January 25, 2011 - Technical penetration for the Domashny Network reached 81.6% at the end of 2010, compared to 76.4% at the end of 2009, while the CTC Network was up to 93.7% from 90.7% and the DTV Network’s penetration increased to 72.5% from 68.4%.

In 2010, free-to-air broadcasting of the CTC Network was launched in 7 additional cities, while Domashny Network expanded in 13 additional cities, and broadcasting of the DTV Network was commenced in 10 additional cities.

Sergey Petrov, Chief Russian Broadcasting Officer of CTC Media, commented: «The continued expansion of CTC Media’s broadcasting reach facilitates further growth in the potential audience of CTC Media’s networks, increasing their attractiveness for advertisers and strengthening the Company’s market position. Regional expansion in Russia aimed at increasing CTC Media’s technical penetration is therefore an important part of the Company’s business focus and complements CTC Media’s programming strategy that provides content which is in-demand amongst our target audiences. In 2011, CTC Media will continue to attract new affiliate partners and acquire new stations in-line with this strategy.»

For further information, please visit www.ctcmedia.ru or contact:

CTC Media, Inc.

Media Relations
Victoria Bakaeva
Tel: +7-495-63-47, ext. 1210
Mob.: + 7-916-210-10-44
vbakaeva@ctcmedia.ru

Investor Relations
Ekaterina Ostrova or
Irina Klimova
Tel: + 7-495-783-36-50
ir@ctcmedia.ru

About CTC Media, Inc.

CTC Media is a leading independent media company in Russia, with operations throughout Russia and elsewhere in the CIS. It operates three free-to-air television networks in Russia — CTC, Domashny and DTV — as well as Channel 31 in Kazakhstan and TV company in Moldova, with a combined potential audience of over 150 million people. The international pay-TV version of the CTC channel is available in North America and Israel. CTC Media also owns two TV content production companies, Costafilm and Soho Media. The Company’s common stock is traded on The NASDAQ Global Sel ect Market under the symbol «CTCM». For more information on CTC Media, please visit www.ctcmedia.ru.

Certain statements in this press release that are not based on historical information are «forward-looking statements» within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, among others, anticipated growth of the potential audience of CTC Media’s networks, increase of their attractiveness for advertisers and strengthening of the Company’s market position. These statements reflect the Company’s current expectations concerning future results and events. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of CTC Media to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

The potential risks and uncertainties that could cause actual future results to differ fr om those expressed by forward-looking statements are described in the «Risk Factors» sections of CTC Media’s quarterly report on Form 10-Q for the second quarter of 2010, filed with SEC on August 5, 2010, and its quarterly report on Form 10-Q for the third quarter of 2010, filed with SEC on November 3, 2010.

Other unknown or unpredictable factors could have material adverse effects on CTC Media’s future results, performance or achievements. In light of these risks, uncertainties, assumptions and factors, the forward-looking events discussed herein may not occur. You are cautioned not to place undue reliance on these forward-looking statements. CTC Media does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.