DTV CHANNEL IS REBRANDED TO PERETZ

15.09.2011

Moscow, Russia September 15, 2011 – CTC Media, Inc. (“CTC Media” or “the Company”) (NASDAQ: CTCM), Russia’s leading independent media company, announces that the DTV Channel is to be rebranded. In new season the channel will have a new logo and brand name – “PERETZ” (an unconventional name that has multiple connotations in Russian, including “pepper”, “spice”, “hot shot”, “dude”). The rebranding will be accompanied by radical changes in the programming grid, including launches of fresh new formats. The shows will be hosted by movie, TV and Internet celebrities and the channel will be “re-born” with an edgy, funny and topical television theme that is intended to expand and improve the quality of its audience.



Moscow, Russia September 15, 2011 – CTC Media, Inc. (“CTC Media” or “the Company”) (NASDAQ: CTCM), Russia’s leading independent media company, announces that the DTV Channel is to be rebranded. In new season the channel will have a new logo and brand name – “PERETZ” (an unconventional name that has multiple connotations in Russian, including “pepper”, “spice”, “hot shot”, “dude”). The rebranding will be accompanied by radical changes in the programming grid, including launches of fresh new formats. The shows will be hosted by movie, TV and Internet celebrities and the channel will be “re-born” with an edgy, funny and topical television theme that is intended to expand and improve the quality of its audience.

PERETZ will focus primarily on 25 to 59 year-old viewers with a core target audience of everyone between 35 and 45 who, hardened during the nineties, have learned to look at life with a good sense of humor. PERETZ will address this audience’s need for a new kind of entertainment in a new media era.

Dmitry Troitsky, Head of DTV Channel, comments: “The current generation of forty-year-olds is not the same as before. In their youth they were trying to taste everything, including rave parties and piercing. They have now settled down and have families. Their current physical age does not necessarily match their emotional age as they are still ready to rock but just virtually. That is why they are actively using the Internet for, where they seek much more edgy content than can be found in today’s television.”

The key genre for the new channel is “reality” in various formats, including live shows and TV series with real people. PERETZ will also launch suspenseful shows with celebrities, sketch and comedy shows, and live journals dedicated to life in Moscow and the regions. This Fall season will include ten premieres with a flagship prime-time reality show “Mother-in-Law” (based on the “Perfect Bride” format).

“There is too much distress and seriousness on television nowadays. Today’s TV lacks self-irony and an alternative view on what is going own. We respect our viewers and their active life position and hope that PERETZ will give them a perfect food for thought, – says Dmitry Troitsky. – We want to create the first entertainment channel for the adult audience that has some meaning.”

About CTC Media, Inc.

CTC Media is a leading independent media company in Russia, with operations throughout Russia and elsewhere in the CIS. It operates three free-to-air television networks in Russia – CTC, Domashny and DTV – as well as Channel 31 in Kazakhstan and TV company in Moldova, with a combined potential audience of over 150 million people. The international pay-TV version of the CTC channel is available in North America, Israel and Germany. CTC Media also has its own TV content production capabilities through its subsidiary Story First Production. The Company’s common stock is traded on The NASDAQ Global Sel ect Market under the symbol “CTCM”. For more information on CTC Media, please visit www.ctcmedia.ru.

For further information, please visit www.ctcmedia.ru or contact:

CTC Media, Inc.
Investor Relations

Ekaterina Ostrova

Tel: +7 495 783 3650

or Irina Klimova
Tel: +7 495 981 0740

ir@ctcmedia.ru

Media Relations

Victoria Bakaeva
Tel: +7 495 785 6347, ext 1210

or Anna Zvereva

Tel: +7 495 785 6347, ext 1212

pr@ctcmedia.ru

Caution Concerning Forward Looking Statements

Certain statements in this press release that are not based on historical information are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, among others, anticipated launch of absolutely new formats for the Russian television, “re-born” of the channel into an edgy, funny and topical television, ability to launch suspense shows with celebrities, sketch and comedy shows, and live journals dedicated to life in Moscow and the regions and others. These statements reflect the Company's current expectations concerning future results and events. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of CTC Media to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

The potential risks and uncertainties that could cause actual future results to differ fr om those expressed by forward-looking statements are described in the "Risk Factors" sections of CTC Media's quarterly report on Form 10-K for FY2011, filed with SEC on March 1, 2011 and Form 10-Q for the second quarter of 2011, filed with SEC on August 5, 2011.

Other unknown or unpredictable factors could have material adverse effects on CTC Media's future results, performance or achievements. In light of these risks, uncertainties, assumptions and factors, the forward-looking events discussed herein may not occur. You are cautioned not to place undue reliance on these forward-looking statements. CTC Media does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.