CTC Media Launches Russia's First Channel-Wide Second Screen

25.08.2015 12:00:00

Moscow, Russia – August 25, 2015 – CTC Media, Inc. ("CTC Media" or the "Company") (NASDAQ: CTCM), Russia's leading independent media company, announced the launch of a channel-wide "CTC. Second Screen" app. 

The first channel-wide product in Russia and Europe, it is also one of the world's firsts.

"CTC. Second Screen" uses sound to sync a mobile device with a TV offering the viewers of CTC Channel an opportunity to follow shows simultaneously on two screens. "CTC. Second Screen" will cover all CTC Channel programming throughout the 2015-2016 season.

The new app will serve as an "air satellite" offering CTC Channel viewers unique extra content and an opportunity to communicate in real time, to subscribe for updates and to purchase a variety of products.

Yuliana Slashcheva, Chief Executive Officer of CTC Media, said, "We stay put on our strategy to transform CTC Media from a traditional broadcaster into a content holding distributing all our products across all media and platforms where we have our viewers. As a part of this process, we launched Russia's first mobile satellite app to support the whole programming schedule of our flagship channel in the upcoming season. This launch was the final step to establish CTC Media as a clear technology leader of the market. I am confident that in 2015-2016, our channel-wide second screen will build on success of our pilot app launched last year and exceed its viewership and business achievements.

CTC Media was Russia's first media company to launch its own fully featured second screen app for the Molodezhka TV series in the fall of 2014.

Molodezhka’s Second Screen had over one million downloads throughout the season. The series increased its average viewing time among the viewers with active Second Screen app from 10 minutes to 30 minutes over this period. App content had over 1,5 million shares in social networks.

As the series attracted new audience, it outperformed its audience share forecast and became CTC's best product in the fourth quarter of 2014 and the first quarter of 2015.

The app helped CTC Media products to achieve a 40% increase in mobile views in the latest season of Molodezhka.

Alexey Pivovarov, Director of Transmedia Projects Department, said, "The launch of the first Second Screen app for Molodezhka was a success, and the app was very popular among our viewers, making our decision to cover the whole programming schedule of CTC Channel with Second Screen features a no-brainer. Second Screen offers an opportunity to create alternative storylines, shows what happens to the characters beyond the scenes, and does much more. We are expanding the television dimension over all app users».

We also added a range of new features to our product:

  • "CTC. Second Screen" offers a chat capability to all users across all CTC projects

  • App users can subscribe for schedule notifications so they never miss their favorite show or movie

  • Users will be able to draw up long-term storyline forecasts and test them during future episodes of a show

  • Finally, the new app will offer extended information on CTC projects during their on-air announcements, such as 10 facts about the movie that will be featured later the same night or another day

About CTC Media

CTC Media is a leading Russian independent media company, with operations throughout Russia and elsewhere in the CIS. It operates three free-to-air television networks in Russia – CTC, Domashny and Peretz – as well as CTC-Love in Russia and Channel 31 in Kazakhstan, with a combined potential audience of over 150 million people. The international pay-TV version of the CTC channel is available in North America, Europe, Central Asia, Armenia, Georgia, Azerbaijan, the Middle East and Kyrgyzstan. Peretz is also available in Belarus and Kyrgyzstan. CTC Media also has a number of digital entertainment media assets: videomore.ru, domashniy.ru, ctc.ru, peretz.ru. The Company’s common stock is traded on the NASDAQ Global Select Market under the symbol “CTCM”.

For more information on CTC Media, please visit www.ctcmedia.ru or contact:

Igor Ivanov

+7 (495) 785 63 47

+ 7 (985) 763 00 85